Game Changing Media is thrilled to announce a partnership with Youth Experience in Sport (YES). YES is a UK charity which empowers young people in East London communities to ignite their potential and provides access to various sports, offering funding, equipment, and opportunities to participate in as many different sports as possible.
Rebecca Scown CEO of YES, an Olympic medallist, and ambassador is passionate about harnessing the power of sports and aims to make sports accessible to all children in East London. The partnership with Game Changing Media will play a vital role in YES’s mission by raising awareness of their impactful work and promoting the benefits of sports and opportunities provided by the charity. Game Changing Media intends to contribute to YES’s cause through a strategic social media campaign, ensuring consistent and clear messaging. The partnership will also involve influencer marketing, leveraging the profiles of high-profile sports personalities to further extend YES’s reach.
Sharon McFarlane, Managing Director of Game Changing Media, expressed enthusiasm about the collaboration, stating, “Giving back to the world of sport is integral to our core values at Game Changing Media. We are delighted to have YES as one of our charity partners and look forward to working together to spread their impactful message.”
Rebecca Scown, CEO of YES, shared her excitement about the collaboration with Game Changing Media, emphasising their innovative and dynamic approach to social media marketing.
She said: “We are excited about our partnership with Game Changing Media, as they join forces with YES to enhance our social media marketing efforts. Expanding our reach and elevating awareness are crucial components for the continued growth of YES and our ability to make a meaningful impact. As a charity dedicated to creating positive change in the lives of disadvantaged young people, we find that Game Changing Media aligns perfectly with our mission.”
The collaboration symbolises a shared commitment to empowering the youth of East London through sports, breaking down barriers, and creating a positive impact on the lives of young individuals.
In collaboration, Game Changing Media and YES aspire to elevate their efforts, reaching new heights and fostering numerous opportunities for young people, ultimately making a meaningful difference in the East London communities.