Game Changing Media: AI is bringing women into football management?
It seems newly re-elected FIFA president, Gianni Infantino, has some competition on the horizon. No, it’s not the 2026 World Cup, but instead a “woman” called Hope Sogni. We put “woman” in quotation marks not to question her gender, but her species. Hope has been put forward as an AI representative or alternative for real […]
What the Premier League Sponsorship Ban Means for Sports Marketing
As the richest and one of the most watched leagues in world sport, it’s unsurprising that the English Premier League has long attracted huge advertising and sponsorship deals. Whether it’s major global brands or up-and-coming tech companies, the Premier League is one of the most valuable vehicles for brand marketing. However, an incoming ban looks […]
FC Barcelona teams up with The Rolling Stones: Strip Collabs That Make Fashion History
Did you know that Spotify is collaborating with FC Barcelona – and the result is an interesting take on the classic football shirt? We’re taking a look at the impressive deal between Spotify and FC Barcelona that has tongue and lip icons gracing the blue and red strips of 500 football fans. What other collaborations […]
Three Steps to Finding the Perfect Partner for a Meaningful Sports Sponsorship
If you are considering a sports sponsorship, it’s important that you really consider it. Don’t go for the flashiest thing because you like seeing your name in lights. Sports sponsorships can be hugely beneficial, but only if you are both aiming towards the same goals. Otherwise, you’re likely to waste a lot of money and […]
