Game Changing Media is proud to announce an exciting new partnership with the Scottish Junior Football Association.
As part of this collaboration, GCM will focus on securing new sponsorship opportunities for the iconic Scottish Junior Cup, the world’s fourth-oldest sporting trophy. This historic competition remains a cornerstone of the junior game, and we’re thrilled to help ensure its continued success and prominence.
In addition, GCM will play a pivotal role going forward and helping support the SJFA into a modern, dynamic, and commercially viable organisation. While staying true to its deep-rooted traditions and strong community ties, the SJFA will adopt a refreshed, forward-thinking approach to advance the junior football landscape.
Jamie Mitchell GCM’s Commercial Director, expressed his enthusiasm:
“We’re excited to join forces with Alex McDowall and the SJFA to support grassroots football. By using our expertise in commercial strategies and sponsorship, we aim to help elevate the junior game, inject much-needed revenue, and position it as a thriving, modern organisation that continues to honour its proud history.”
This partnership marks the start of an ambitious journey to redefine junior football while safeguarding its traditions and community foundations.
SJFA Chief Operating Officer Alex McDowall said: “We are delighted to enter into this exciting partnership with Game Changing Media. It’s a step in the right direction as we look to embrace change for the future of the association.”